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Restaurants / Food, Fast Food
3524 U.S. 1 Princeton, New Jersey 08540 United States
P: (609) 228-6952   Website: Click Here

About Us

When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. Some 20 years and more than 1,600 restaurants later, we compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.


When I opened the first Chipotle in Denver, Colorado I certainly didn’t have any intention of opening more than just one restaurant. I just wanted to build a place where you could eat delicious food made of the finest ingredients quickly and affordably. As it turns out, it was an idea people could get behind.

As Chipotle began to grow and expand, I learned quite a bit about the way most of the food in the US is produced and processed --- and what I learned was pretty grim. Pigs are raised in stark confinement, produce is grown on vast factory farms with little or no regard for the environment, and dairy cows are confined and injected with hormones that can make them ill in an effort to increase their milk production.

But I also learned that there is a better way. I met ranchers and farmers dedicated to raising livestock and growing produce using responsible, respectful, and sustainable techniques. By partnering with these producers we have increased the amount of naturally raised meats and responsibly grown produce we purchase exponentially.

We are proud of our accomplishments, but there is still a long way to go.

"Food with Integrity" is our commitment to always look closer, dig deeper, and work harder to ensure that our actions are making things better, not worse. It’s our promise to run our business in a way that doesn’t exploit animals, people or the environment. It is the philosophy that guides every decision we make at Chipotle.

Thanks for your support, and check back on our progress. We are excited about what the future holds. 


 
Steve Ells
 
 
Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. But our vision has evolved. While using a variety of fresh ingredients remains the foundation of our menu, we believe that "fresh is not enough, anymore." Now we want to know the sources for all of our ingredients, so that we can be sure they are as flavorful as possible while we are mindful of the environmental and societal impact of our business. We call this idea, Food With Integrity, and it guides how we run our business.

Chipotle Mexican Grill has 3 Reviews

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  PublicRating
Chipotle's burritos are awesome! Great place for lunch, although the line is usually very long. The service and their assembly line method make it quick
  NetworkRating
I wasn't a crazy fan at first but man this food is addicting. They have such a unique take on fast food and it works really well for them. The food is amazing and I would recommend a chicken bowl with white rice, fajita, and cheese. Yes they have a lot of options but if you get that order and eat it with chips, you will love it. Watch out for the long lines though. It usually goes pretty fast but when your hungry, sometimes the line could be killer.
  PublicRating
Placed online order. They forgot several items we paid for. Called for a refund for the missing items and they could not take care of the refund by phone or online. They said I had to return to the store. We live nearly 8 miles away so this was not a convenient option. They had no option that didn't include returning to the store. Bad service times 2 - 4 items were paid for and not received and then they had no simple way to refund the money they owed me. Will avoid this location. The employees were not helpful as they were not empowered to handle the refund but they were polite