The first piece of work BBH ever produced for Levi’s® was a poster for black denim. It showed a flock of white sheep heading in one direction and a single Black Sheep heading in the other. Accompanying this image was a line which simply read; “when the world zigs, zag”.
The Black Sheep said as much about BBH and its beliefs as it did about black denim and shortly afterwards the agency adopted it as its own. It seemed to sum up everything BBH was trying to do with its business. Today, any visitor to BBH’s office at 60 Kingly St will see the Black Sheep standing proudly over the entrance. As it does in the entrance to each of its five other global offices.
The Black Sheep has come to signify not only the kind of work BBH creates, but also the way it works. The philosophy encapsulates every aspect of its business, so much so that BBH is now often referred to as the Black Sheep in the communications industry.
Above all, the Black Sheep represents the spirit of the people who work for BBH. People who want to do things differently, to stand out from the crowd.
BBH is a global creative agency. We work with the world’s biggest brands to deliver integrated digital, broadcast, print and brand publishing communications. We have created some of the most celebrated, successful and enduring campaigns of all time, including Audi (“Vorsprung durch Technik”), Johnnie Walker (“Keep Walking”) and Axe (“The Axe Effect”).
At the heart of the agency is our fundamental belief in the power of creativity: brilliant ideas solving real business challenges for our clients through world class work.
BBH has evolved from a renowned advertising agency into a communications business equipped to lead in the digital age. Our capabilities have grown to encompass brand strategy and identity, creative development across all media, TV, film and digital video production, digital UX, design and build, digital publishing, social strategy, community management and CRM, data analysis, sports brand services and marketing R&D.
The business was founded in London in 1982. It employs a thousand people around the world, with offices in London, Singapore, New York, Sao Paulo, Shanghai, Mumbai, Los Angeles and Sweden. BBH is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] one of the world’s leading communications groups.
