YellowHammer Background

YellowHammer was founded in 2009 by a team of veteran ad network and media buying executives — who knew, first-hand, the serious problem spots that plagued advertisers in the display media space. Our burning mission: to develop tools to disrupt online display advertising trading.

We're the ad optimization technology leaders. We serve the right personalized creative to the right people — so it smashes through the glass ceiling that static, low-converting "branding-only" display has been imprisoned in. Campaigns finally speak to consumers so that they convert at exponentially higher rates.

We knew...

• That existing trading desks and DSPs offered duplicated services with few tools to help advertisers hit their goals at scale.
• That display advertising was stuck in a false dichotomy of pure branding or pure direct response.
• With service providers, advertisers were kept in the dark about their ad campaigns and held hostage to flawed performance metrics like CPC or CPL. Many agencies and ad networks were incentivized to chase cheap inventory, and there was a disparity between advertiser goals and those of the networks.

Our Solution

To correct these problems and more, we've invented breakthrough technologies that deliver personalized advertising and scale to the correct audience groups. We’ve finally transformed display into a true high-impact, high-converting direct response and branding channel.

Most online display companies are either totally left-brained or right-brained, but we take a holistic approach. Our media buying is scientific and uses creative technologies to get the correct message to the best converting users. We provide our advertisers with dashboards that give a 360-degree view into where ads run and true Return-on-Ad-Spend (ROAS) – the metric that matters most.

YellowHammer has quickly become the leading performance trading desk because we deliver best-in-class ROAS. We are an ideal performance solution for advertisers, agencies, and brands.