Keeping it simple since ‘76

At RDA we build legendary brands. From developing identities to managing growth, we are guided by one principle: be simple.

It’s our ultimate goal. More than creating clever campaigns, we shape the heart of the brand, inspiring and giving relevance to all future activities. One clear voice that people can truly get behind.

And simple is how we run the agency with core teams in constant communication from the onset of projects. A streamlined approach that allows us to come up with high-impact ideas in record time.

How we do it

FEEL. As passionate people we understand wanting to share the things you love with the world. So we place a great importance on nurturing core fans—just like we did for 2K Games, W Hotels, Aloft Hotels and more.

DIG. We spend countless hours seeing what worked, why it did and even what didn’t. So while our ideas push boundaries, they’re always backed up by numbers, stats and trends.

DISTILL. Once we’ve done all the research and thrown every idea at the wall, it’s time to cut, combine and boil everything down to a simple idea showcasing everything you need… and nothing you don’t.