About Propelito
For many B2B SaaS founders, early sales success comes directly from their personal involvement. As the company grows, [Propelito](https://propelito.com/) helps create a transition toward a team-led GTM structure, reducing the operational reliance on one individual and supporting a more distributed sales function. The engagement combines strategic planning with implementation support from a fractional CRO. James Ker-Reid helps develop sales playbooks, improve team processes, support recruitment and onboarding, and establish revenue systems that can be used across the organisation.