About New Directions Packaging
In 2001, New Directions Australia stumbled upon a small ad in the newspaper; a packaging business for sale in Surry Hills. Stepping inside the place was like a 70's time capsule - typewriters clacked and a fax machine whirred amidst towering piles of samples, serving the fashion-savvy districts of Sydney and Melbourne with paper bags, tags, labels, and garment bags. It was the ideal expansion opportunity, perfectly complementing our existing Contract Manufacturing and Private Labelling services through New Directions Australia, offering a seamless and comprehensive solution to our clients. Renamed New Directions Packaging, the business was brought into the digital age and expanded into the skincare, cosmetics, and e-commerce space.