Cloud computing has become something of an Industry buzz word, with many established companies simply adding the ‘cloud’ tag to everything they do without backing it up with reliable delivery mechanisms. Many companies, some multinationals amongst them, are ‘walking the walk’ but are failing to deliver.

Recognising the dawning of the ‘cloud age’ over five years ago, iomart Group has built its technologies from the ground up specifically to be delivered via the cloud. Underpinning its strategy was the acquisition of its own network and UK data centre estate.

This is the key feature that sets iomart Group apart from its competitors in that it is essentially a cloud computing services company with its own assets.

Traditionally data centre operators have struggled with the expertise required to offer hosting services, and hosting companies have not had the balance sheet strength to own their own facilities.

iomart’s data centres are solely utilised by the group, and its customers, and are not marketed at the low margin colocation space and power market.

Recognising that no hosting company can truly offer a 100% business uptime guarantee without having direct control of the end to end customer journey, the Group made the decision to purchase and invest in its own data centre and network infrastructure. This places the Group in the unique position of being totally accountable to its clients for the services that it provides.