About 601 Observer Hwy LLC
Firm AF is Hoboken’s premier boutique fitness studio delivering a high-energy, strength-focused experience for every level. From targeted strength training and glute-focused workouts to Pilates-inspired core and recovery stretch classes, every session is built for real results. Our programming blends resistance-based training, smart sequencing, and music that keeps you moving. More than just a workout, Firm AF is about building strength, confidence, and community in a space that pushes you while making you feel at home. Train smart, feel strong, and become Firm AF.